Gradient is a gradual change from one color to another. Saturation is the intensity and vividness of a color. Take a second to think of all the bright and colorful pictures that you see on websites or social media platforms.Ĭhances are the designer behind that image saturated the picture to make it look more appealing to the eye. Tone is known as the addition of gray into pure color. Tint is the addition of white into pure color. Shade is the addition of black into pure color. They are red, orange, yellow, green, blue, and violet. Hues are the purest form of original colors. RGB stands for red, green, and blue, these three colors are perfect for any display type of digital screen. When dealing with anything digital RGB is the color format you need to aim for. CMYK is a 4-color printing process made up of cyan, magenta, yellow and black.Įver wonder why you pick a beautiful color on the screen only to have it print in a shade other than what the screen showed?Ĭhances are you’ve picked the wrong color format, luckily now you know the difference! 2. This is the perfect color model for your print products. Now let us get into which terms have what meanings and why it’s important to your digital marketing campaign! 1. Let us get started with the first thing that draws our attention, color.Īs discussed in one of our recent blogs 10 creative graphic design tips for social media we mentioned how important color was in a social media campaign. Which is why I’ve decided to separate them by four categories to make it a little easier to sift through: color, design, type and branding. With so many graphic design terms out there it can all get a bit chaotic. K nowing which terms have what meaning and how they will apply to your marketing campaign’s digital images are vital to any company.
These 58 graphic design terms will help you navigate through the world of graphic design with ease. Take a look at any company and the first thing you notice is what? The graphics, right? Whether it’s an ad, a GIF social media post, brochure, flyer etc.Ī picture is generally worth a thousand words but in this case it’s worth at least 58 graphic design terms.
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